For the past 8 years, I've designed products that simplify how people interact with money, one brick at a time. I have worked across banking, crypto, and fintech, building tools for payments, trading, and self custody.
I own design end to end from research to implementation. I connect every stage for thoughtful and cohesive products.
I work closely with engineers to bring designs to life fast. I balance quality and speed through direct collaboration and technical depth.
I create design systems that go beyond components. They form the foundation for consistent and efficient product development.
I maintain an ongoing practice of user interviews, analytics monitoring, feedback loops, and competitive research. It feeds all three tracks with constant fresh insights.
I identify opportunities and deploy lightweight solutions rapidly.
Examples include button copy optimization, CTA placement adjustments, and micro-interaction improvements.
I analyze existing flows and implement improvements through a phased rollout approach.
Examples include checkout flow redesigns and onboarding optimization.
I conduct deep research and bring new concepts to life with full integration into design systems.
Examples include new product features and 0→1 products.
Owned engagement design for Yoroi wallet. Built the notification system, reviewed banners, pop-ups, and toasts. Defined when and how we talk to users, crafted the brand voice, and designed UI where needed.
Built and maintained one core design system powering multiple products, including mobile user dashboards, desktop interfaces, and admin panels, all unified by the same foundation.
Led three brand evolutions in a fast-moving market. Evolved the visuals and voice without ever breaking the brand's core feel. Always moved at crypto speed.